The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]
Things to Expect on Your First Day at a New Job
Congrats! You got a new job and you start soon. You’re probably a little nervous and excited, and you don’t know what to expect on your first day. Every company has some form of onboarding or orientation process for new employees. The process varies among employers, and some companies and managers are better at it […]
4 Things to Know Before Starting Your Own Business
Your business is a huge success. You lead a determined, hardworking team, your profits increase every year, and you are praised as an innovative entrepreneur, a true leader on the cutting edge of the start-up field… That’s a pretty nice mental image, isn’t it? Today, that dream is more achievable than ever before. Becoming a […]
The Art of Rebranding: 6 Steps to a Successful Makeover
If there is one thing in life that is constant, it is change. Just like people, brands and logos also need change – they need makeovers to stand the test of time. Rebranding isn’t the superficial process of merely refreshing the design of the company website and logo. When it comes to rebranding a business, […]
How to Create a WordPress Site Without Any Technical Knowledge
Are you planning to create a new website for your business or a simple blog to publish your content? Well, you can use WordPress to get it done quickly. WordPress is the most popular content management system that is used by millions of users from across the world. As of 2019, almost 34% of the […]
The Consumer Credit Act for Credit Controllers
Terms of the Consumer Credit Act 1974 provide protection for both trader and customer. Its introduction was welcomed by the retail credit industry, as it removed the anomalies of the Moneylender’s Act 1927, which with the Hire Purchase Acts preceded the new 1974 Act. Covering a large number of varying agreements from credit cards and […]
Finding the Intersection Between Content and Social Media Marketing
Effective marketing in the digital age requires skill, finesse, a deep understanding of your target audience and, perhaps most importantly, sufficient resources to bring it all together. Unfortunately, few small to mid-sized businesses (SMBs) and startups in today’s highly competitive sectors have the luxury of extra time, energy and financial resources available to employ full-time, […]
Marketing Strategies Small Businesses are Getting Right in 2019
In a fast-paced world that doesn’t wait for anyone, the need to adapt is imperative for survival. Technology is continuously advancing, the tastes of customers vary greatly, and competitors are growing in number. The landscape of business is ever-changing, and the desire to continuously improve is what sets apart a good business from an excellent […]
Small Fish in a Big Pond? Here’s How Cloud Computing Can Help You Compete with the Giants
Cloud computing is here to stay! A recent report by Gartner reveals that the global cloud revenue is expected to grow by 17.3 percent this year. Nearly 62 percent of small and medium-sized enterprises are already using cloud computing and 33 percent are planning to invest in this technology. For small businesses, the cloud is […]
7 Best Development Practices For Your eCommerce App
Building a well-performing eCommerce app is anything but easy. But we have got you covered with useful tips and tricks which can make your path a little less bumpy. Gaining Knowledge About Market Dynamics & Competitors You should start your eCommerce app seo marketing by primarily conducting a thorough research of your target market for […]
Event Technology: Things You Should Consider
If you are hosting any type of event, it is only natural that you want it to run as smoothly as possible and be as successful as it can be. There are various steps that can help you to achieve these goals, and event planning is one of the key factors you have to consider. […]
Lessons on Scaling Your Business Globally
Taking your business global is something that many people think about from time to time, but what does it really mean? Do you want an office in every country in the world? Or do you just want to be able to sell your products and services around the globe? It means different things to different […]
Is Email Marketing Dead?
With the rise of social media over the past decade and the paid ads that it brings with it, many people have made a career out of predicting the demise of email marketing. The only issue with these theories is that email marketing is still alive and well! Let’s delve a little deeper so we […]
Why Pre Employment Screening Can Save You Time and Money
Employees are a major asset to any company. Good employees are worth their weight in gold. A dishonest employee can destroy a company reputation. They can upset other members of staff and even put the company in legal jeopardy. Pre employment screening of potential staff is now an essential & expected part of the hiring process. It will help […]
5 Strategies to Boost Your Social Media Engagement in 2019
By Elaine Bennett All good things must come to an end. With the year 2019 just around the corner, marketers need to take a step back, re-evaluate their marketing efforts, and optimize their strategies for the following year. So far, the highlight of the year has to go to social media engagement, as every brand out […]