Effective marketing in the digital age requires skill, finesse, a deep understanding of your target audience and, perhaps most importantly, sufficient resources to bring it all together. Unfortunately, few small to mid-sized businesses (SMBs) and startups in today’s highly competitive sectors have the luxury of extra time, energy and financial resources available to employ full-time, […]
Marketing Strategies Small Businesses are Getting Right in 2019
In a fast-paced world that doesn’t wait for anyone, the need to adapt is imperative for survival. Technology is continuously advancing, the tastes of customers vary greatly, and competitors are growing in number. The landscape of business is ever-changing, and the desire to continuously improve is what sets apart a good business from an excellent […]
Small Fish in a Big Pond? Here’s How Cloud Computing Can Help You Compete with the Giants
Cloud computing is here to stay! A recent report by Gartner reveals that the global cloud revenue is expected to grow by 17.3 percent this year. Nearly 62 percent of small and medium-sized enterprises are already using cloud computing and 33 percent are planning to invest in this technology. For small businesses, the cloud is […]
7 Best Development Practices For Your eCommerce App
Building a well-performing eCommerce app is anything but easy. But we have got you covered with useful tips and tricks which can make your path a little less bumpy. Gaining Knowledge About Market Dynamics & Competitors You should start your eCommerce app seo marketing by primarily conducting a thorough research of your target market for […]
Event Technology: Things You Should Consider
If you are hosting any type of event, it is only natural that you want it to run as smoothly as possible and be as successful as it can be. There are various steps that can help you to achieve these goals, and event planning is one of the key factors you have to consider. […]
Lessons on Scaling Your Business Globally
Taking your business global is something that many people think about from time to time, but what does it really mean? Do you want an office in every country in the world? Or do you just want to be able to sell your products and services around the globe? It means different things to different […]
Is Email Marketing Dead?
With the rise of social media over the past decade and the paid ads that it brings with it, many people have made a career out of predicting the demise of email marketing. The only issue with these theories is that email marketing is still alive and well! Let’s delve a little deeper so we […]
Why Pre Employment Screening Can Save You Time and Money
Employees are a major asset to any company. Good employees are worth their weight in gold. A dishonest employee can destroy a company reputation. They can upset other members of staff and even put the company in legal jeopardy. Pre employment screening of potential staff is now an essential & expected part of the hiring process. It will help […]
5 Strategies to Boost Your Social Media Engagement in 2019
By Elaine Bennett All good things must come to an end. With the year 2019 just around the corner, marketers need to take a step back, re-evaluate their marketing efforts, and optimize their strategies for the following year. So far, the highlight of the year has to go to social media engagement, as every brand out […]
Effective Event Branding and How to Create Your Own Like a Pro
When planning your next event, do you think about its personality and attitude? Do you pay attention to aesthetics, colours, imagery etc? All these factors go hand in hand with building a strong brand. If you are in the middle of planning an event and unsure how to do all this, here’s what you need […]
When To Hire an Accountant for Your Business
When you start a business it’s common to do everything yourself to save money, after all you are trying to build up the business, not spend a fortune outsourcing tasks. However, there are certain points in the business when it makes sense to seek the advice of a professional accountant. The financial records are one […]
Coworking Tips to Increase Your Productivity and Privacy
Working from a coworking space can be a liberating experience for most people, especially if you are used to working in the confines of a more traditional office environment or perhaps working from small apartments like these. Gone are the whitewalls and office cubicles, and communal work spaces and engaging working environments have taken their place. […]
How to Save Money in Your Home Office
A penny saved is a penny earned, so the old saying went. Whether you work from your small Milwaukee apartment or a huge luxury penthouse in Chicago, in a home office the aforementioned saying rings true because you’re the one paying for everything. Keep a careful eye on what you spend and you might be able to […]
Offline Advertising for Online Products – Is there a Point?
Online marketing methods have for a while now been hogging all the attention, making it seem like advertising was born alongside dial-up connections. Naturally, digital marketing is not as popular as it is just because of its novelty. It is gaining dominance because of the simple fact that a lot of the techniques it relies […]
8 Event Planning Mistakes to Avoid at all Cost
Event planning is one of those things that everyone thinks they could do without a single problem cropping up, until they do it. It requires a unique blend of organisation skills, creativity, hard work, and dedication. Oh, and you’ll need an eye for detail too! To give you some hints and tips, we’re going to […]