by Erin Gilliam-Haije Growth. It’s the one thing we’re all after. And while there are many different ways of growing a business, it seems that unhappy customers are still churning faster and more frequently than ever before. In fact, according to BI Intelligence, the reason nearly 60% of American consumers do not complete an online […]
Management’s Role in Developing an Ethical Culture
by Dr. Steven Mintz What would you do if you discovered that a superior was engaged in inappropriate conduct? Beyond matters that deal with sexual harassment and other forms of discrimination that should be reported to the Human Resources Department, employees sometimes uncover fraudulent financial practices and are faced with an ethical dilemma whether to […]
Leadership Guidelines for the Digital Age
Like it or don’t, the present is digital, and so is the future. With the rapidly advancing technology that’s reshaping the world as we know it, the seemingly abrupt changes we’ve been facing for the past decade in virtually all aspects of our lives were bound to happen one way or the other. Digital technology […]
Are Financial Advisors Worth It?
One of the most common questions people ask themselves when thinking about hiring a financial advisor for the first time is “are they really worth the money”? The very fact that you’re giving it a thought can already be a clear sign that you could probably use expert advice, as most of us do. Professional […]
How Will SEO Affect Startups in 2020
By Eileen Malano Your startup is doing pretty well this 2019. You have a better grasp of search engine marketing campaigns and currently applying them to get the best out of cost-effective digital marketing. Everything’s good, right? Think again. SEO is in constant evolution to bring the best content forward. To help users, coupled with […]
ADA Compliance Testing: 4 Simple Website Tests You Can Do Yourself
by Tim Ferguson The Americans with Disabilities Act (ADA) was introduced to prevent discrimination against people with disabilities. The ADA compliance now extends to websites to enable individuals with auditory, visual, and other situational disabilities to easily access the web. Thus, the ADA calls for a digitally-inclusive culture. Businesses who fail to comply by these […]
SMEs need more support to implement a fully flexible culture
by Mandy Garner A recent survey by workingmums.co.uk found that most employers recognise the increasing demand for flexible working, but 42% would like more support to cope with it. The survey of around 200 employers showed they believe demand is coming from all groups within society, not just parents, and that it is set to […]
How The Career Equation can help you find the right career path
Is your career on track? Here’s a tool to help you find the right career path. We spend an incredible 80,000 hours at work during our lifetimes. That’s more time than we spend with our loved ones! And most of us put more thought into choosing our holiday destinations than we dedicate towards planning our […]
Licensee vs. Franchisee: Which Works Best?
Are you planning to become an entrepreneur yourself? Starting your own business or becoming your own boss in a way is definitely amazing and it can end up being everything you imagined it to be and more. However, there are plenty of steps to take and decisions to make on your road to success. One […]
5 Tech Trends Small Businesses Should Anticipate in 2020
Spiceworks’ The 2020 State of IT reports that 88% of businesses expect increased IT budgets over the next year. In the report, small businesses with 100 employees will allot their budget according to the following percentages: 35% for hardware 31% for software 22% for hosted and cloud-based services 11% for managed services The growing need […]
SEO For ECommerce Websites
The world of eCommerce SEO is different in many ways to traditional SEO. For the website owner running an online eCommerce business, SEO has become vital to success. Below are 5 simple tips to help you achieve your aims with eCommerce SEO. 1) Choose The Right Platform There are 100’s of eCommerce platforms available for […]
Landing Pages and Email Marketing: Get The Most Of Them For Your Online Business
The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]
4 open source peer-to-peer marketplace solutions
By Jessica Bruc Since the inception of eCommerce, we have seen a number of online businesses coming to reality. From inventory-based eCommerce to the marketplace and then dropshipping, the eCommerce scene has come very far today. The trends changed over time, and we saw numerous other adaptations of the existing eCommerce models, giving birth to […]
Things to Expect on Your First Day at a New Job
Congrats! You got a new job and you start soon. You’re probably a little nervous and excited, and you don’t know what to expect on your first day. Every company has some form of onboarding or orientation process for new employees. The process varies among employers, and some companies and managers are better at it […]
4 Things to Know Before Starting Your Own Business
Your business is a huge success. You lead a determined, hardworking team, your profits increase every year, and you are praised as an innovative entrepreneur, a true leader on the cutting edge of the start-up field… That’s a pretty nice mental image, isn’t it? Today, that dream is more achievable than ever before. Becoming a […]