Every business can benefit from having an app. But the process of developing an app can seem intimidating. It doesn’t have to be that way.
A mBaaS or Mobile Backend as a Service provider can offer the infrastructure you need to run your application and take your business to the next level. In the modern business environment, apps are almost essential to doing business. That means finding a way to execute your app in the most efficient manner possible puts you a step ahead of the competition.
This article will help you understand what a Mobile Backend as a service (mBaaS) is and how it creates value.
What is mBaaS? Understanding Mobile Backend as a Service
Mobile Backend as a Service, or mBaaS, is a development model that’s based on cloud technology. It allows you to outsource all of the behind-the-scenes components of your web or mobile application so that you just need to write and maintain the front end. That can save you and your business a tremendous amount of time and money when you’re developing an app.
The way it works is simple. mBaaS providers offer pre-written software for the types of activities that take place on the server side of things. Some examples of these functions include user authentication, cloud storage and hosting, database management, remote updates, and even push notifications for mobile apps. The only thing you’re responsible for is the user interface and any client-side logic your app needs to function. The result is a dramatically scaled-down project to get your app up and running.
There are lots of different options when it comes to mBaaS providers. It’s important to carefully weigh what each provider offers and what the drawbacks are so you can make an informed choice for your business.
The nice thing is that a multitude of options means that it’s likely that you can find the perfect solution for your app backend development needs.
The problem is that you’ll have to sort through the different options to figure out what works best. This article covers some of the most popular mBaaS providers on the market today. But before you pick out a provider, it’s important to understand exactly how mBaaS creates value for you and your company.
How mBaaS Creates Value
Why do you need a mBaaS? There are many ways mBaaS can create value for your business. It’s a powerful service that frees up resources so you can do what you do best. However, it’s always helpful to get a more specific idea of how something can create value for your business. That’s what this section covers. The main ways that mBaaS create value are:
- Save time
- Save money on skilled labor
- Focus on core business operations
- Expanded service options
One of the most important things that mBaaS does for your business is to save you time. Using a mBaaS means that you’ll have all of the infrastructure you need to run your app without the hassle of setting up that infrastructure.
The result is that your app will be up and running faster. That means you’ve got a better ability to hit target windows, take advantage of seasonal trends, boost engagement and sales, or make sure your game is running properly.
Save on Skilled Labor
Another way that mBaaS creates value for companies is that it allows you to save money on skilled labor. Some businesses don’t have any development team. Others may have a small IT staff that has multiple responsibilities. As a result, developing your app’s backend from scratch requires tremendous resources.
However, when you use mBaaS, you don’t need this type of skilled labor. That means you save money on contractors and consultants. It also means that your IT team can focus on developing and improving the front end of your app. Finally, for some SMBs, it can mean saving money on hiring one or more full-time employees. That means higher profits and less stress for you.
Focus on Core Business Operations
Unless your core business is developing backend operations for apps, then there’s a good chance that creating your app will distract you from your core business operations. Backend as a service means that you can focus on what you do best while someone else handles the highly specialized work of your backend infrastructure.
The result is that you’ll be able to sell more widgets, bill more hours, or focus on making sure your latest game is awesome. Focusing on your core business operations ensure you consistently deliver the highest-quality product possible and lets you focus on finding ways to grow your business.
Allowing yourself to be distracted by operations that aren’t core to your business can result in lost quality, missed opportunities for growth, and other problems.
Expanded Service Options
One of the best things that you get when you use mBaaS for your app is that there are various service options. That means you can pay for and get exactly the help you need. The Best mBaaS providers offer free mBaaS for things like development and prototyping. They’ll also offer expanded service options that allow your business to get further support.
These expanded service options let you control your costs relative to your needs. It also simplifies your costs by rolling everything into one easy-to-understand invoice. That includes things like data transfer, infrastructure costs, security, backups, and customer support. As a result, you don’t have to shop around and deal with these potential barriers to your success. You just need to focus on your business.
SMB’s Get Great Value
Small and medium businesses get even greater value from mBaaS. That’s because these businesses are the least likely to have the talent base and infrastructure in place to develop the backend of an app. Moreover, SMBs benefit even more from having an app.
A branded app on the app store gives your SMB an air of authority and legitimacy. It also greatly expands the ways you can do business, increasing customer engagement and sales while saving valuable resources on backend development.
As a result of all this, mBaaS lets SMBs take advantage of being fast to react and flexible while offering them all of the power that large and enterprise businesses get from having their own app.
Getting all of the advantages of your size without the drawbacks of smaller budgets and reduced staff helps take your SMB to the next level. To know more about the benefits of BaaS, please read the 22 BaaS Advantages.
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Jenniffer Wilson is a writer at Qeedle.com She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.