What is Guerrilla Marketing?

The concept of guerrilla marketing was created by Jay Conrad Levinson, and it has gained a loyal following in the world of marketing. The concept has been one of the most cost effective ways to promote a product. It involves a low cost method that allows marketers to gain big results.

The official site for this style of marketing is called Gmarketing.com. This site was created by guerrilla marketing founder Jay Conrad Levinson, and it is a good resource for those that are new to the concept. There have been many books written on the subject, but one of the best resources comes from the founder of this ideology.

The idea is centered around your ability to sort out the best methods of promotion on a low budget. There are different variations for guerrilla marketing in terms of websites, non-profit organizations, and traditional stores and organizations. There are even guerrilla marketing tactics for job hunters. It has become an extremely important concept because every company wants to get large a return on investment  for their marketing efforts without spending large sums of money. It is important for small business, but it is even relevant for large companies that have money to spend. No one wants to spend large amounts of money if they can promote for less. This is why the concept has continued to gain followers.

There have been several niche areas in American culture that have benefited from guerrilla marketing. The Blair Witch Project, for example, was a multimillion dollar blockbuster in the world of entertainment. It was created with $50,000 and purchased by the Artisan film company for $1 million. The return on investment was more than $250 million dollars. This was one of the greatest examples of guerrilla marketing because it lured horror movie fans with creativity. It created demand. It did not have expensive trailers for the promotion of the movie. A lot of the marketing was a direct result of word of mouth marketing. There was a buzz that spread from a relatively small clip that did not even show much of what the film was about. This created a buzz that drove consumer demand.

The ability to generate buzz and get consumers interested in your product or service is a major advantage. It cuts out a lot of the work that is involved in getting customers to ask for a particular product that you may have. This is an area of guerrilla marketing that turns the tables and shifts the overall supply and demand equation. You are no longer asking customers to receive your product. They are asking for it. The best way that you can do this is to capitalize on your creative side. Websites like Entrepreneur.com and Business.com provide a wealth of information on the guerrilla marketing from many different standpoints. The following list contains even more resources for marketing:





These are only a few of the resources, but there are many books, white papers, and blogs that offer great guerrilla marketing ideas and examples. There are different models available, but they all incorporate the primary strategies that were originally deployed by the founder of the concept.

According to Jay Conrad Levinson, guerrilla marketing should focus on time, energy, and imagination. He also states that marketers should make an effort to utilize technology and target small groups or individuals. These concepts are important because smaller crowds usually receive messages better than larger audiences. The common misconception is that large crowds will translate into more customers. This could not be further from the truth. The reality is somewhat different. You only get a small percentage of the whole audience when you target large crowds. You are also able to increase your focus on quality customer service with a smaller audience. The ability to provide quality service to customers doesn’t require money; it requires your time.

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