Businesses around the world have found that something as simple and basic as t-shirts and jackets can serve as a very effective medium of advertising. In fact, garments like t-shirts have come a long way from being mere ways of cladding the body, to forms of creative and personal expression. Advertising messages and corporate logos have also found their way on t-shirts, with both major international and local brands using them along with other advertising initiatives. Here are some of the reasons why printed apparel has become such a popular means of advertising:
Cost-effectiveness
Compare the costs of buying ad space in a leading daily or even a one-minute television commercial with the total costs of ordering custom printed apparel to give away at your advertising campaign or trade show. The cost-effectiveness of this non-traditional form will become apparent, sometimes being just a fraction of what you spend on other advertising mediums.
A walking billboard
A customer wearing your company’s promotional printed t-shirt can be considered a walking billboard. The potential for brand visibility in this case is vast, with people who come in contact with the wearer being instantly introduced to your brand.
Complement your traditional and online advertising
Non-traditional advertising forms, like custom-printed garments, complement your online and traditional advertising efforts. Make the most of those trade fairs and outdoor promotional events by presenting your target audience with attractive custom-printed t-shirts or other printed garments like hoodies, sweat shirts, and caps – something to remember your brand by. There is no denying that quite a few visitors to such events come for the free gifts and giveaways – so use this opportunity to enhance your brand visibility with printed apparel as freebies.
How to maximize the impact when using printed t-shirts for advertising
Besides ensuring that your logo and company name appear on your promotional t-shirt, you should take care to see that the t-shirts are appealing, and something that your target audience would want to wear. How the t-shirt looks can play a role in the way your target audience perceives your brand.
Even as you try to stay cost competitive, there is no point in compromising on the quality of printed t-shirts. If anything, it will show your brand in poor light, as the t-shirt is directly associated with your company, and in turn its products or services. Of course, this doesn’t mean that you spend a fortune in promotional costs – just try to find a balance between quality and costs. Look for t-shirt printing companies that quote fair rates on quality silk screen printing processes and durable t-shirt material.
The good news is that you don’t have to break a sweat to arrange for printed apparel in bulk – as long as you choose the right garment printing company. The printing company should help you choose the right material and design so that your promotional message gets across effectively. There is a lot of room for creativity and customization, and the company’s expert staff should ensure that you make the most of your advertising efforts.
