Link building is not dead and it is not going anywhere anytime soon. Though Neil Patel argues that link building is not the future of SEO as Google prefers high-quality content that helps users more than anything else but he says: “By no means am I saying that you should ignore SEO.” That’s the thing. […]
How eCommerce brands can thrive during a national lockdown
These days everybody is talking about the coronavirus pandemic. We are all worried about the impact it has over the world and different countries’ economies and how it is soaring unemployment globally. Have we thought about the impact the epidemic has on eCommerce? The general assumption is that the closure of bars, restaurants, offices, stores, […]
Want higher customer retention rates? Try these feedback tips
Growth. It’s the one thing we’re all after. And while there are many different ways of growing a business, it seems that unhappy customers are still churning faster and more frequently than ever before. In fact, according to BI Intelligence, the reason nearly 60% of American consumers do not complete an online purchase is because […]
Step by step guide to building a project budget
Without a budget, you may struggle to complete your project successfully, so it is incredibly important to ensure that you develop your project budget properly. This step by step guide will help you to make sure that you have the funds needed for every stage of your project. First, however, let’s take a quick look […]
Management’s Role in Developing an Ethical Culture
by Dr. Steven Mintz What would you do if you discovered that a superior was engaged in inappropriate conduct? Beyond matters that deal with sexual harassment and other forms of discrimination that should be reported to the Human Resources Department, employees sometimes uncover fraudulent financial practices and are faced with an ethical dilemma whether to […]
Leadership Guidelines for the Digital Age
Like it or don’t, the present is digital, and so is the future. With the rapidly advancing technology that’s reshaping the world as we know it, the seemingly abrupt changes we’ve been facing for the past decade in virtually all aspects of our lives were bound to happen one way or the other. Digital technology […]
Are Financial Advisors Worth It?
One of the most common questions people ask themselves when thinking about hiring a financial advisor for the first time is “are they really worth the money”? The very fact that you’re giving it a thought can already be a clear sign that you could probably use expert advice, as most of us do. Professional […]
How Will SEO Affect Startups in 2020
By Eileen Malano Your startup is doing pretty well this 2019. You have a better grasp of search engine marketing campaigns and currently applying them to get the best out of cost-effective digital marketing. Everything’s good, right? Think again. SEO is in constant evolution to bring the best content forward. To help users, coupled with […]
ADA Compliance Testing: 4 Simple Website Tests You Can Do Yourself
by Tim Ferguson The Americans with Disabilities Act (ADA) was introduced to prevent discrimination against people with disabilities. The ADA compliance now extends to websites to enable individuals with auditory, visual, and other situational disabilities to easily access the web. Thus, the ADA calls for a digitally-inclusive culture. Businesses who fail to comply by these […]
SMEs need more support to implement a fully flexible culture
by Mandy Garner A recent survey by workingmums.co.uk found that most employers recognise the increasing demand for flexible working, but 42% would like more support to cope with it. The survey of around 200 employers showed they believe demand is coming from all groups within society, not just parents, and that it is set to […]
How The Career Equation can help you find the right career path
Is your career on track? Here’s a tool to help you find the right career path. We spend an incredible 80,000 hours at work during our lifetimes. That’s more time than we spend with our loved ones! And most of us put more thought into choosing our holiday destinations than we dedicate towards planning our […]
Licensee vs. Franchisee: Which Works Best?
Are you planning to become an entrepreneur yourself? Starting your own business or becoming your own boss in a way is definitely amazing and it can end up being everything you imagined it to be and more. However, there are plenty of steps to take and decisions to make on your road to success. One […]
5 Tech Trends Small Businesses Should Anticipate in 2020
Spiceworks’ The 2020 State of IT reports that 88% of businesses expect increased IT budgets over the next year. In the report, small businesses with 100 employees will allot their budget according to the following percentages: 35% for hardware 31% for software 22% for hosted and cloud-based services 11% for managed services The growing need […]
SEO For ECommerce Websites
The world of eCommerce SEO is different in many ways to traditional SEO. For the website owner running an online eCommerce business, SEO has become vital to success. Below are 5 simple tips to help you achieve your aims with eCommerce SEO. 1) Choose The Right Platform There are 100’s of eCommerce platforms available for […]
Landing Pages and Email Marketing: Get The Most Of Them For Your Online Business
The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]