Employees are a major asset to any company. Good employees are worth their weight in gold. A dishonest employee can destroy a company reputation. They can upset other members of staff and even put the company in legal jeopardy. Pre employment screening of potential staff is now an essential & expected part of the hiring process. It will help […]
5 Strategies to Boost Your Social Media Engagement in 2019
By Elaine Bennett All good things must come to an end. With the year 2019 just around the corner, marketers need to take a step back, re-evaluate their marketing efforts, and optimize their strategies for the following year. So far, the highlight of the year has to go to social media engagement, as every brand out […]
Effective Event Branding and How to Create Your Own Like a Pro
When planning your next event, do you think about its personality and attitude? Do you pay attention to aesthetics, colours, imagery etc? All these factors go hand in hand with building a strong brand. If you are in the middle of planning an event and unsure how to do all this, here’s what you need […]
When To Hire an Accountant for Your Business
When you start a business it’s common to do everything yourself to save money, after all you are trying to build up the business, not spend a fortune outsourcing tasks. However, there are certain points in the business when it makes sense to seek the advice of a professional accountant. The financial records are one […]
Coworking Tips to Increase Your Productivity and Privacy
Working from a coworking space can be a liberating experience for most people, especially if you are used to working in the confines of a more traditional office environment or perhaps working from small apartments like these. Gone are the whitewalls and office cubicles, and communal work spaces and engaging working environments have taken their place. […]
How to Save Money in Your Home Office
A penny saved is a penny earned, so the old saying went. Whether you work from your small Milwaukee apartment or a huge luxury penthouse in Chicago, in a home office the aforementioned saying rings true because you’re the one paying for everything. Keep a careful eye on what you spend and you might be able to […]
Offline Advertising for Online Products – Is there a Point?
Online marketing methods have for a while now been hogging all the attention, making it seem like advertising was born alongside dial-up connections. Naturally, digital marketing is not as popular as it is just because of its novelty. It is gaining dominance because of the simple fact that a lot of the techniques it relies […]
8 Event Planning Mistakes to Avoid at all Cost
Event planning is one of those things that everyone thinks they could do without a single problem cropping up, until they do it. It requires a unique blend of organisation skills, creativity, hard work, and dedication. Oh, and you’ll need an eye for detail too! To give you some hints and tips, we’re going to […]
Why Must Ecommerce Businesses Explore Opportunities in Blockchain?
Blockchain technologies surged in popularity in 2017, with anonymous and private investors making skyrocketing gains from their holdings. The industry has risen in terms of its market cap with at least an 800 percent rise experienced in 2017, which makes it a hot investment. Investors also increasingly accepted both Altcoins and Bitcoins as long-term and […]
Social Media for the Cosmetics Industry
To say that social media has forever altered the face of the cosmetic industry (pun very much intended) would be an understatement. Social networks give businesses the means to engage with their audience in a direct way, thus reducing the need for intermediaries such as retailers, modeling agencies, and even advertisers. Some companies are finding […]
7 Ways to Enhance Customer Experience with AI
By Sebastian Coleman When we refer to “Artificial Intelligence” we often refer to science fiction movies like “I ROBOT” where we find the robots performing tasks for their masters and even evolving to develop feelings similar to human beings. Yea…It used sound hypothetical earlier but the evolving technology of Artificial Intelligence has gained the limelight in […]
Are Bots the Future of Sales?
The rate at which technology has been developing over the last several decades has been nothing short of outstanding. The most prominent changes in this realm can be observed in the IT industry, with each year bringing its share of innovative new devices, applications, and services. One of the up-an-coming technologies which has been creating […]
How Coworking Can Help You Scope out Future Partners and Staff
Coworking has a number of benefits for professionals, especially for those working in Singapore. This working style is a much cheaper option than conventional office leasing, and it removes some of the distractions that come with working remotely. In addition, you get to work with some of the most fascinating, talented people in your industry. […]
5 Marketing Campaigns to Steal Ideas From
In our modern and digitally connected world, it is all too common that a high-quality product loses to an inferior-quality product because of good marketing. Good marketing is the key to success in the modern commercial world, but this has always been the case. Throughout history, brands which have led really great and memorable marketing […]
Your B2B Marketing Strategy is Failing? Fix it!
Today, despite the prevalence of new-age managerial styles and marketing techniques, most businesses are unaware how to frame marketing strategies ideal for their business. This lack of awareness and managerial fear of strategic failure prevents companies from taking the necessary steps to right their wrong strategies. Failure to take immediate action can result in loss […]