When planning your next event, do you think about its personality and attitude? Do you pay attention to aesthetics, colours, imagery etc? All these factors go hand in hand with building a strong brand. If you are in the middle of planning an event and unsure how to do all this, here’s what you need […]
Marketing
Offline Advertising for Online Products – Is there a Point?
Online marketing methods have for a while now been hogging all the attention, making it seem like advertising was born alongside dial-up connections. Naturally, digital marketing is not as popular as it is just because of its novelty. It is gaining dominance because of the simple fact that a lot of the techniques it relies […]
8 Event Planning Mistakes to Avoid at all Cost
Event planning is one of those things that everyone thinks they could do without a single problem cropping up, until they do it. It requires a unique blend of organisation skills, creativity, hard work, and dedication. Oh, and you’ll need an eye for detail too! To give you some hints and tips, we’re going to […]
Social Media for the Cosmetics Industry
To say that social media has forever altered the face of the cosmetic industry (pun very much intended) would be an understatement. Social networks give businesses the means to engage with their audience in a direct way, thus reducing the need for intermediaries such as retailers, modeling agencies, and even advertisers. Some companies are finding […]
7 Ways to Enhance Customer Experience with AI
By Sebastian Coleman When we refer to “Artificial Intelligence” we often refer to science fiction movies like “I ROBOT” where we find the robots performing tasks for their masters and even evolving to develop feelings similar to human beings. Yea…It used sound hypothetical earlier but the evolving technology of Artificial Intelligence has gained the limelight in […]
How Coworking Can Help You Scope out Future Partners and Staff
Coworking has a number of benefits for professionals, especially for those working in Singapore. This working style is a much cheaper option than conventional office leasing, and it removes some of the distractions that come with working remotely. In addition, you get to work with some of the most fascinating, talented people in your industry. […]
5 Marketing Campaigns to Steal Ideas From
In our modern and digitally connected world, it is all too common that a high-quality product loses to an inferior-quality product because of good marketing. Good marketing is the key to success in the modern commercial world, but this has always been the case. Throughout history, brands which have led really great and memorable marketing […]
Your B2B Marketing Strategy is Failing? Fix it!
Today, despite the prevalence of new-age managerial styles and marketing techniques, most businesses are unaware how to frame marketing strategies ideal for their business. This lack of awareness and managerial fear of strategic failure prevents companies from taking the necessary steps to right their wrong strategies. Failure to take immediate action can result in loss […]
Top 8 Mobile app development trends
Everybody loves new stuff. Entering an unknown world and opening boxes to new adventures is always exciting. 2018 brings with it a whole stack of trends that are going to shape our daily life. Especially the new mobile app development trends. Here in Barcelona, we have a great and healthy technology ecosystem that, every year, […]
10 Daily Workplace Safety Tips for the Health Sector
Workplace safety is very important and organizations are responsible to ensure the safety of every employee. A safe workplace allows employees to focus on their work without worrying about any accidents or other such incidents. The health sector is one where employees are potentially exposed to many risks. Workplace safety is all the more important […]
6 Sources of Finance for New Business
Planning and starting a new business is often difficult and you will likely need to find sources to finance your startup business. Most of the time, people find the process quite frustrating and very exhausting. One of the reasons people suffer is because of the blend of imprecise assumptions and looking for financial sources in […]
What Makes A Great Courier Service?
Your customers expect deliveries to arrive as soon as possible. Whether you’re shipping products locally, or fulfilling orders all over the globe, it’s crucial that you have the best courier service on your side. Choosing the wrong courier can lose you a customer, even if you did everything else right. There are many courier services […]
How Can SAP Business One Help My Business
SAP Business One is a perfect business management solution for small businesses. It is designed for small businesses that cannot afford expensive ERP solutions. It helps manage the business by integrating all the business process across all the departments. There are several ways a SAP Business One can be of help for your small business. […]
The Role of Psychology In Business
Psychology is a versatile field. One with a graduate degree in this study can obtain a great deal of jobs, including working for a business. Psychology can strengthen and enhance almost any field, business being one that is most directly impacted. Here is how hiring a psychology degree holder may impact a business. Psychology Can […]
The Basics Of Market Research And How To Commission It
Markets are fundamental to any business. Without an understanding of your market, there can be no business! However, many organisations, particularly those who have become stuck in a rut, can overlook this core function once their products and income streams are established. If you want your business to continue to survive and thrive, understanding the […]