Marketing

By Eileen Malano Your startup is doing pretty well this 2019. You have a better grasp of search engine marketing campaigns and currently applying them to get the best out of cost-effective digital marketing. Everything’s good, right? Think again. SEO is in constant evolution to bring the best content forward. To help users, coupled with […]

by Mandy Garner A recent survey by workingmums.co.uk found that most employers recognise the increasing demand for flexible working, but 42% would like more support to cope with it. The survey of around 200 employers showed they believe demand is coming from all groups within society, not just parents, and that it is set to […]

Is your career on track? Here’s a tool to help you find the right career path. We spend an incredible 80,000 hours at work during our lifetimes. That’s more time than we spend with our loved ones! And most of us put more thought into choosing our holiday destinations than we dedicate towards planning our […]

Are you planning to become an entrepreneur yourself? Starting your own business or becoming your own boss in a way is definitely amazing and it can end up being everything you imagined it to be and more. However, there are plenty of steps to take and decisions to make on your road to success. One […]

Spiceworks’ The 2020 State of IT reports that 88% of businesses expect increased IT budgets over the next year. In the report, small businesses with 100 employees will allot their budget according to the following percentages: 35% for hardware 31% for software 22% for hosted and cloud-based services 11% for managed services The growing need […]

The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]

Your business is a huge success. You lead a determined, hardworking team, your profits increase every year, and you are praised as an innovative entrepreneur, a true leader on the cutting edge of the start-up field… That’s a pretty nice mental image, isn’t it? Today, that dream is more achievable than ever before. Becoming a […]

If there is one thing in life that is constant, it is change. Just like people, brands and logos also need change – they need makeovers to stand the test of time. Rebranding isn’t the superficial process of merely refreshing the design of the company website and logo. When it comes to rebranding a business, […]

Effective marketing in the digital age requires skill, finesse, a deep understanding of your target audience and, perhaps most importantly, sufficient resources to bring it all together. Unfortunately, few small to mid-sized businesses (SMBs) and startups in today’s highly competitive sectors have the luxury of extra time, energy and financial resources available to employ full-time, […]

In a fast-paced world that doesn’t wait for anyone, the need to adapt is imperative for survival. Technology is continuously advancing, the tastes of customers vary greatly, and competitors are growing in number. The landscape of business is ever-changing, and the desire to continuously improve is what sets apart a good business from an excellent […]

Building a well-performing eCommerce app is anything but easy. But we have got you covered with useful tips and tricks which can make your path a little less bumpy. Gaining Knowledge About Market Dynamics & Competitors You should start your eCommerce app seo marketing by primarily conducting a thorough research of your target market for […]

If you are hosting any type of event, it is only natural that you want it to run as smoothly as possible and be as successful as it can be. There are various steps that can help you to achieve these goals, and event planning is one of the key factors you have to consider. […]