Marketing

The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]

By Jessica Bruc Since the inception of eCommerce, we have seen a number of online businesses coming to reality. From inventory-based eCommerce to the marketplace and then dropshipping, the eCommerce scene has come very far today. The trends changed over time, and we saw numerous other adaptations of the existing eCommerce models, giving birth to […]

Your business is a huge success. You lead a determined, hardworking team, your profits increase every year, and you are praised as an innovative entrepreneur, a true leader on the cutting edge of the start-up field… That’s a pretty nice mental image, isn’t it? Today, that dream is more achievable than ever before. Becoming a […]

If there is one thing in life that is constant, it is change. Just like people, brands and logos also need change – they need makeovers to stand the test of time. Rebranding isn’t the superficial process of merely refreshing the design of the company website and logo. When it comes to rebranding a business, […]

Effective marketing in the digital age requires skill, finesse, a deep understanding of your target audience and, perhaps most importantly, sufficient resources to bring it all together. Unfortunately, few small to mid-sized businesses (SMBs) and startups in today’s highly competitive sectors have the luxury of extra time, energy and financial resources available to employ full-time, […]

In a fast-paced world that doesn’t wait for anyone, the need to adapt is imperative for survival. Technology is continuously advancing, the tastes of customers vary greatly, and competitors are growing in number. The landscape of business is ever-changing, and the desire to continuously improve is what sets apart a good business from an excellent […]

Building a well-performing eCommerce app is anything but easy. But we have got you covered with useful tips and tricks which can make your path a little less bumpy. Gaining Knowledge About Market Dynamics & Competitors You should start your eCommerce app seo marketing by primarily conducting a thorough research of your target market for […]

If you are hosting any type of event, it is only natural that you want it to run as smoothly as possible and be as successful as it can be. There are various steps that can help you to achieve these goals, and event planning is one of the key factors you have to consider. […]

The entrepreneurial journey is not an easy one. Every day is filled with challenges that you need to overcome to succeed in the competitive market. An additional issue, such as a health problem, can only make things harder. In some cases, a health problem can become a burden too heavy carry and a limiting obstacle […]

You’ve found your golden idea and you’re ready to make the jump and start your small business; but what happens next? If you’ve never owned a business before, knowing where to begin can be tough. This is why we’ve created a simple checklist for you to keep in mind when launching your new small business. […]

With the rise of social media over the past decade and the paid ads that it brings with it, many people have made a career out of predicting the demise of email marketing. The only issue with these theories is that email marketing is still alive and well! Let’s delve a little deeper so we […]

Every new business owner has three important jobs while building a profitable company. First, you must have a quality product, something that you can feel good selling. Second, you need a brand. The flag of your business, your brand reaches out to the world and tells everyone that you have a great product or service. […]

The traditional music industry structure is very straightforward with record labels being an effortless formula to deliver the music from artists to consumers. In recent years, significant transformations in technology have diminished the roles of record labels and distributors. The advent of new media has allowed listeners to access music directly from musicians. The music […]

By Sydney Tierney The ways in which companies can purchase products and services depends on a number of different variables. For example, how effective a business is and its ability to run itself. If, however, the company is negligent when it comes to the way they run their e-sourcing, they can run into a number […]