Marketing

Many new entrepreneurs try to cut back on costs whenever possible when starting their business. This decision often involves trying to handle bookkeeping and accounting on your own. Perhaps you have an accounting background and maybe you’re great with numbers too. In this case, handling everything by yourself is the logical choice. However, if you […]

By Daniel Bishop The emergence of new technologies has radically changed the way companies communicate with their customers and vice versa. Companies have gained a number of new channels they can use to reach new prospects, market their products, and create communities around their brands. As for consumers, they now have multiple new alternatives on […]

by Rebecca Graham According to a recent YouGov survey, once lockdown is over, about one third of Brits plan to spend more money eating out than they did before while only 15 percent will eat out less.  In light of these numbers and the ever-changing proposals, regulations, and opinions of diners and government leaders, how […]

These days everybody is talking about the coronavirus pandemic. We are all worried about the impact it has over the world and different countries’ economies and how it is soaring unemployment globally. Have we thought about the impact the epidemic has on eCommerce?  The general assumption is that the closure of bars, restaurants, offices, stores, […]

By Eileen Malano Your startup is doing pretty well this 2019. You have a better grasp of search engine marketing campaigns and currently applying them to get the best out of cost-effective digital marketing. Everything’s good, right? Think again. SEO is in constant evolution to bring the best content forward. To help users, coupled with […]

by Mandy Garner A recent survey by workingmums.co.uk found that most employers recognise the increasing demand for flexible working, but 42% would like more support to cope with it. The survey of around 200 employers showed they believe demand is coming from all groups within society, not just parents, and that it is set to […]

Is your career on track? Here’s a tool to help you find the right career path. We spend an incredible 80,000 hours at work during our lifetimes. That’s more time than we spend with our loved ones! And most of us put more thought into choosing our holiday destinations than we dedicate towards planning our […]

Are you planning to become an entrepreneur yourself? Starting your own business or becoming your own boss in a way is definitely amazing and it can end up being everything you imagined it to be and more. However, there are plenty of steps to take and decisions to make on your road to success. One […]

Spiceworks’ The 2020 State of IT reports that 88% of businesses expect increased IT budgets over the next year. In the report, small businesses with 100 employees will allot their budget according to the following percentages: 35% for hardware 31% for software 22% for hosted and cloud-based services 11% for managed services The growing need […]

The reason a brand or a company comes into existence is one and one alone: To cover a gap in the niche it belongs to. And, ultimately, turn everything – traffic, purchases, social media mentions, you name it – into profit. This is true for any and all businesses, online, brick-and-mortar or both. This is […]

Your business is a huge success. You lead a determined, hardworking team, your profits increase every year, and you are praised as an innovative entrepreneur, a true leader on the cutting edge of the start-up field… That’s a pretty nice mental image, isn’t it? Today, that dream is more achievable than ever before. Becoming a […]