If you are hosting any type of event, it is only natural that you want it to run as smoothly as possible and be as successful as it can be. There are various steps that can help you to achieve these goals, and event planning is one of the key factors you have to consider. […]
Marketing
Is Email Marketing Dead?
With the rise of social media over the past decade and the paid ads that it brings with it, many people have made a career out of predicting the demise of email marketing. The only issue with these theories is that email marketing is still alive and well! Let’s delve a little deeper so we […]
How to Use Youtube For Branding: A Beginners Guide
Every new business owner has three important jobs while building a profitable company. First, you must have a quality product, something that you can feel good selling. Second, you need a brand. The flag of your business, your brand reaches out to the world and tells everyone that you have a great product or service. […]
The Impact of Technology and Social Media in the Music Industry
The traditional music industry structure is very straightforward with record labels being an effortless formula to deliver the music from artists to consumers. In recent years, significant transformations in technology have diminished the roles of record labels and distributors. The advent of new media has allowed listeners to access music directly from musicians. The music […]
5 E-Sourcing Mistakes And How To Avoid Them
By Sydney Tierney The ways in which companies can purchase products and services depends on a number of different variables. For example, how effective a business is and its ability to run itself. If, however, the company is negligent when it comes to the way they run their e-sourcing, they can run into a number […]
8 Quick Ways to Find Your Prospects’ Email Addresses and Connect with Them
by Rashmi Chimmalgi Having a tough time searching for someone’s email address for email outreach? When it comes to email outreach and cold emailing, the first thing you need is the list of professional and genuine email addresses. But you have too little time to search manually. You can definitely scroll through their social media […]
5 Strategies to Boost Your Social Media Engagement in 2019
By Elaine Bennett All good things must come to an end. With the year 2019 just around the corner, marketers need to take a step back, re-evaluate their marketing efforts, and optimize their strategies for the following year. So far, the highlight of the year has to go to social media engagement, as every brand out […]
Effective Event Branding and How to Create Your Own Like a Pro
When planning your next event, do you think about its personality and attitude? Do you pay attention to aesthetics, colours, imagery etc? All these factors go hand in hand with building a strong brand. If you are in the middle of planning an event and unsure how to do all this, here’s what you need […]
Offline Advertising for Online Products – Is there a Point?
Online marketing methods have for a while now been hogging all the attention, making it seem like advertising was born alongside dial-up connections. Naturally, digital marketing is not as popular as it is just because of its novelty. It is gaining dominance because of the simple fact that a lot of the techniques it relies […]
8 Event Planning Mistakes to Avoid at all Cost
Event planning is one of those things that everyone thinks they could do without a single problem cropping up, until they do it. It requires a unique blend of organisation skills, creativity, hard work, and dedication. Oh, and you’ll need an eye for detail too! To give you some hints and tips, we’re going to […]
Social Media for the Cosmetics Industry
To say that social media has forever altered the face of the cosmetic industry (pun very much intended) would be an understatement. Social networks give businesses the means to engage with their audience in a direct way, thus reducing the need for intermediaries such as retailers, modeling agencies, and even advertisers. Some companies are finding […]
7 Ways to Enhance Customer Experience with AI
By Sebastian Coleman When we refer to “Artificial Intelligence” we often refer to science fiction movies like “I ROBOT” where we find the robots performing tasks for their masters and even evolving to develop feelings similar to human beings. Yea…It used sound hypothetical earlier but the evolving technology of Artificial Intelligence has gained the limelight in […]
How Coworking Can Help You Scope out Future Partners and Staff
Coworking has a number of benefits for professionals, especially for those working in Singapore. This working style is a much cheaper option than conventional office leasing, and it removes some of the distractions that come with working remotely. In addition, you get to work with some of the most fascinating, talented people in your industry. […]
5 Marketing Campaigns to Steal Ideas From
In our modern and digitally connected world, it is all too common that a high-quality product loses to an inferior-quality product because of good marketing. Good marketing is the key to success in the modern commercial world, but this has always been the case. Throughout history, brands which have led really great and memorable marketing […]
Your B2B Marketing Strategy is Failing? Fix it!
Today, despite the prevalence of new-age managerial styles and marketing techniques, most businesses are unaware how to frame marketing strategies ideal for their business. This lack of awareness and managerial fear of strategic failure prevents companies from taking the necessary steps to right their wrong strategies. Failure to take immediate action can result in loss […]