Taking your business global is something that many people think about from time to time, but what does it really mean? Do you want an office in every country in the world?
Or do you just want to be able to sell your products and services around the globe? It means different things to different people, but if you want to take your business to unprecedented heights, ‘global’ is where you need to be heading.
To give you plenty of food for thought, we’ve compiled some key lessons ongoing global that every business owner needs to know. Take a look for yourself and think things through, and then you’ll be ready to put everything into action.
Design an App so that People Can Use Your Services the Way They Want To
Apps are such powerful tools that if your business has been without one, it’s been missing out on a lot of benefits. There are so many new and exciting avenues you can open up simply by allowing people to do business with you and connect with you from the palm of their hand. Design it to be intuitive and fun to use, and you’ll already be halfway to going global before you’ve even finished the first lesson on this list!
If you want to be able to get where you want to go, then you’re also going to need to have someone design the app to do something useful. It can be all too tempting to create an app for the sake of it, but if it’s not useful, all it will really do is dilute the quality of your brand.
Perform Multilingual SEO so that You Put Your Business in Front of Even More People
Getting your brand out there is a vital part of going global, and multilingual SEO will play a big part in that. It’s not enough to simply offer your content in English and expect the rest of the world to know what you’re trying to sell them. Less than 30% of the world’s population list English as their first language, which means there are billions of people who don’t speak it all.
Create a subdomain in the foreign language, and tailor your content to best reflect the desires and meet the needs of the locals. You’ll also want to research new SEO keywords, rather than simply translating the existing ones. That way, you’ll be able to rank in search all around the world, and you can really start pushing your brand.
Don’t Listen to the Negatives, Use them to Get Motivated
Regardless of what you set out to do, there will always be someone who seems to delight in telling you that what you want to do just isn’t possible. Sometimes they turn out to be right, but often they turn out to be wrong. The key point here is that you shouldn’t obsess about proving people wrong. You should just redirect all of that extra energy and motivation towards your business. It’s what will allow you to move fast and make the smart decisions on which the success of every global business rests on.
Use every negative word said about your global goals as the fire and motivation you need to chase after them twice as hard. It doesn’t matter who said them, just look forward to the day when you can sit back and let the results do the talking for you.
Always Think Two Years Ahead so that You’re Focused on Where You’re Going
When it comes to global business, you need to think strategically, not just tactically. It’s the ability to focus on the big picture that will make all the difference to the long-term success of your business. Big picture thinking allows you to take an all-encompassing approach to growing your business, and to do so in a way that promotes sustainable organic growth.
By staying ahead of the competition in terms of your thinking, you never have to react to what they’ve just launched and debuted — you’ll be the one who is leading. It’s all about doing it the right way so that you can be first to market with the next big thing.
Hire Third-Party Experts Instead of Trying To Do Everything with Just Your Core Team
Every business will need an expert from time to time, and hiring one is certainly not an admission that you’re not up to the job. Take the time to find the right fit for the job, and you’ll be amazed at how much of an impact they make on your business in what feels like no time at all.
When you want to take your business global, it’s vital that you avoid getting caught up in the day to day, and focus your attention on the future prospects for your business.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit.