Can Online Radio be Used for Marketing your Business?

If you look around the web, it is not hard to find thousands and thousands of online radio stations – each with their own unique voice. Although many DJs are turning to the web to make a name for themselves, is it possible for businesses to use these online radio stations to market their products and services? The answer is yes.

There are a number of ways a business can use online radio to market their services, here are just a couple:

Sponsor a station

Sponsoring a station with either a free hosting account or a monthly donation is a great way to get your name out there. This is especially true if your business is web-based and not brick and mortar.

Start your own station.

Starting and maintaining an online radio station can be a challenge for many businesses, but is also a great way to market your services. For example, if you have a store you will be able to play music targeted specifically at your target market and include ads and special promotions between songs.

How do you set up an online radio station?

One of the major reasons why businesses choose not to tackle setting up and using services such as these is because there is a bit of technical know how required. In order to run an online radio station you will need a service called shoutcast hosting. This is a type of web hosting that can be purchased from most of the main hosting companies, such as Canadian web hosting.

After purchasing the hosting, you will be given a username and password, along with server information. You will need to set the server up using WinAMP – a popular Windows-based MP3 player. Searching Google for instructions on how to setup an online radio will help you along the way.

Online radio is definitely not for every business, but it is possible to see a large return on your marketing investment if you use it properly and are in the right industry.

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